2012: A SMEG Odyssey
SMEG Refrigerators inspire evolution of the kitchen.

While watching Stanley Kubrick's 2001: A Space Odyssey it hit me: the iconic black monolith from the film bears striking similarities to the black Italian-made SMEG refrigerator sitting in front of my desk here at the Retail Studio. While by no means is the sleek, round and retro design of the FAB28 SMEG fridge as imposing as the foreboding black domino from the film, the similarities between the two transcend aesthetics.
SMEG, an Italian company that fabricates high end appliances by meshing together efficient performance and style, has earned global recognition for its FAB series of appliances, with its 1950's inspired retro design and unique palette of colors. It's in this unique marriage of design and color that inspiration for creative expression is born. It's the kind of inspiration that helps a homeowner's personality to shine through the design of their kitchen.
Maybe it's because the night is late, or because the popcorn is long gone, but the ability to inspire creative expression is what reminds me of the SMEG fridge when I see Kubrick's monolith. In the film, the monolith inspires the evolution of man just as the SMEG fridge inspires the evolution of a home's kitchen. Now if only Strauss' Also Sprach Zarathustra would play every time I opened the fridge…THAT would make for an epic midnight snack!
So perhaps seeing a SMEG fridge up close and personal (no movie reference intended!) will inspire some creative expression in you! We have floor models here at the Retail Studio so come by and check one out! There's nothing to worry about. That is, unless they change the series from FAB to HAL…
- Jeff

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